About Iron OakIron Oak blends Western heritage and modern performance into timeless, functional apparel that expresses grit, authenticity, and understated confidence. These are more than shirts. They define the men who wear them.Iron Oak is seeking a hands-on Social Media Manager who will own the growth, voice, and daily execution of the brands social presence while actively producing high-quality video and lifestyle content. This role is responsible for turning product moments, cultural conversations, and brand storytelling into compelling, platform-native content that expands reach, grows our audience, and strengthens Iron Oaks cultural relevance.This is a creator-first, execution-driven role designed for someone who thrives behind the camera, moves quickly from concept to publication, and understands how powerful content fuels modern brand growth.What Youll DoContent Strategy & PlanningDevelop and manage monthly and quarterly social content calendars aligned with brand campaigns, product launches, and seasonal initiativesDefine recurring content themes, series, and storytelling formats that reinforce brand identityIdentify cultural moments, holidays, and trend opportunities to drive timely social activationsContent Creation & ProductionCapture, produce, and edit short-form social video, photography, and lifestyle contentTranslate brand campaigns and product launches into platform-native social contentCreate platform-native content optimized for Instagram Reels, TikTok, and emerging formatsChannel Management & PublishingOwn daily publishing, scheduling, and platform execution across priority social channelsMaintain brand voice, tone, and visual consistency across all social contentEnsure all content aligns with broader marketing initiatives and campaign messagingCommunity Engagement & Social ListeningManage community engagement, including comments, DMs, and audience interactionMonitor brand mentions, audience sentiment, and conversation trendsIdentify opportunities to engage with creators, customers, and cultural conversationsPerformance & OptimizationTrack social KPIs, including reach, impressions, engagement, and follower growthAnalyze performance trends and provide insights to improve creative directionPartner with paid media teams to test, scale, and optimize high-performing creativeCross-Functional CollaborationWork closely with brand and performance teams to align social content with marketing prioritiesSupport influencer, ambassador, and partnership campaigns with content creation and amplificationProvide social-ready assets for paid media, website, and lifecycle marketing channelsWhat Were Looking ForProven experience producing high-performing social media content for lifestyle, apparel, or consumer brandsStrong portfolio demonstrating mobile-first video storytelling and editing capabilityDeep understanding of Instagram, TikTok, and evolving social platform algorithmsAbility to move quickly from concept to execution in fast-paced environmentsHighly organized with strong planning, scheduling, and project management skillsPassion for culture and outdoor lifestyleEntrepreneurial mindset with strong creative instincts and attention to brand detailWhy Join Iron Oak?You will play a foundational role in shaping the cultural voice of a fast-growing lifestyle brand, helping define how Iron Oak shows up in the world while building a scalable content engine that fuels brand awareness, community, and demand.Work in a collaborative, creative, and energetic environment.Flexibility with Schulenburg HQ, New Braunfels office, and remote home office options.Employee healthcare stipend and generous PTO plan.
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