Job Description

Social Media Manager

We are seeking a creative and detail-oriented Social Media Manager to take ownership of 12 of Crumbl's social media platforms. This role is responsible for planning and executing engaging, on-brand content that supports overall marketing objectives. Working under the guidance of a senior manager, the Social Media Manager will develop and maintain a content calendar, ideate innovative, on-trend content concepts, and produce high-quality assets including videos, graphics, and written copy. The ideal candidate is both strategic and hands-oncapable of turning ideas into compelling posts while ensuring consistency, performance, and growth across assigned channels. Social media is a huge part of Crumbl's marketing and brand strategy, which makes this a high-impact role in driving brand awareness and affinity.

Responsibilities

• Own and manage 12 assigned social media platforms end-to-end
• Develop and maintain a robust content calendar with daily posts aligned with brand strategy
• Collaborate with leadership to align content with broader marketing campaigns and goals
• Brainstorm and pitch creative content concepts tailored to each platform
• Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables
• Write engaging captions and post copy that reflect brand voice and tone
• Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month
• Monitor platform and cultural trends and adapt content strategies to stay relevant
• Ensure consistency in messaging, branding, and visual identity
• Optimize content based on performance data and platform best practices
• Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications
• Stay up to date on social media tools, trends, and emerging platforms
• Support testing of new content formats, ideas, and growth strategies

Qualifications

• 24 years of experience managing social media accounts for a brand, agency, or creator. Experience in a food or consumer brand is a plus
• Proven ability to develop and execute content strategies across platforms (e.g., Instagram feed, reels, stories, broadcast channels; TikTok, Facebook)
• Strong content creation skills, including necessary video editing and graphic design and proficiency using necessary tools to create content (i.e. CapCut, Canva). Portfolio or work samples are a strong plus
• Proficiency with social media tools (e.g., scheduling platforms, analytics dashboards)
• Excellent copywriting skills with a clear understanding of brand voice and tone
• Experience building and managing content calendars
• Deep knowledge of current social media trends, formats, and best practices
• Ability to analyze performance metrics and translate insights into actionable improvements
• Strong organizational and time management skills with the ability to meet deadlines, and extreme attention to detail
• Creative thinker with a proactive approach to ideation and problem-solving
• Comfortable working both independently and collaboratively within a team
• Comfortable in a fast-paced, quick changing environment is a must
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl's 200+ unique cookie flavors rotate weekly and are served in our famous pink box!

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

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