Job Description

Email Marketing Specialist

QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 800 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.

At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.

QGenda is headquartered in Atlanta.

About Your Role

QGenda is searching for an Email Marketing Specialist who will support the execution and optimization of QGenda's email marketing programs, including campaign builds, nurture workflows, and lifecycle automation. This team member will work extensively in Marketo, ensuring campaigns are built accurately, tested thoroughly, and deployed on schedule. The ideal candidate is detail-oriented, data-curious, and motivated to grow their expertise in marketing automation and performance optimization.

How You'll Make an Impact

• Build, QA, and deploy email campaigns in Marketo
• Create and manage smart lists, segmentation, and dynamic content
• Support the development and execution of nurture programs and automated workflows
• Partner with content and digital teams to align messaging and targeting
• Proactively develop and execute A/B tests, documenting learnings and recommending next steps
• Analyze campaign and lifecycle performance, identify trends, and bring forward recommendations to improve engagement and conversion
• Maintain database hygiene and ensure compliance with email best practices
• Troubleshoot campaign issues and ensure smooth execution
• Involved in technology vendor relationships and enables optimization of technology to support marketing programs
• Leverage AI to help scale marketer productivity, customer personalization, and streamline production.

Experience You Bring

• 13 years of hands-on email marketing experience
• Direct experience executing campaigns in Marketo (required)
• Strong QA skills and attention to detail able to launch campaigns accurately and on time, while managing multiple tasks simultaneously.
• Foundational understanding of segmentation, personalization, and lifecycle marketing
• Experience supporting nurture programs and triggered campaigns
• Comfortable reviewing campaign metrics and identifying trends or areas for improvement
• Understanding of deliverability basics and email compliance standards
• Strong initiative, proactive and willing to take ownership of projects from start to finish
• Strong analytical thinking and comfort drawing insights from performance data

Applicants for this position must be authorized to work for any employer in the United States (U.S.), including being located in the US. We are unable to sponsor, take over sponsorship of, or hire candidates with an employment visa at this time.

What's In It For You

We offer a comprehensive total rewards package to support our full-time employees and their family's day-to-day needs, well-being and major life events, which includes:

• Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
• Generous paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
• Paid parental leave for birth, adoption or permanent placement
• 401(k) with company match
• Options to work in a hybrid-working model or remotely from home, depending on the position
• Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more

QGenda delivers technology solutions to improve how healthcare is delivered and increase access for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all.

QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.

If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. We will respond to your email promptly.

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