Job Description

Digital Marketing Manager

This is a remote position. WFH | Full-Time | 9am - 5pm EST

Job Overview: We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management. The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential.

Key Responsibilities:

• Strategy & Planning
• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
• Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
• Develop and refine ongoing social media and digital marketing strategies
• Analyze performance data and identify opportunities for growth and optimization
• Social Media Management
• Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
• Design and edit creative assets, graphics, and video content
• Manage community engagement, respond to inquiries, and maintain brand voice across platforms
• Monitor social media trends and recommend new content opportunities
• Local Presence & Reputation Management
• Manage and optimize Google Business Profile listings
• Maintain accurate business information across relevant local directories and discovery platforms
• Monitor and respond to online reviews and customer feedback
• Implement strategies to improve local search visibility and reputation
• Performance Marketing
• Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
• Manage Meta advertising campaigns to drive leads, memberships, and promotions
• Monitor campaign performance, optimize budgets, audiences, and creative assets
• Track key performance metrics and provide regular reporting with actionable insights
• Develop lead generation strategies focused on membership acquisition and retention
• SEO & Organic Growth
• Develop and execute local SEO strategies
• Optimize website content and landing pages for search visibility
• Create SEO-focused blog articles and content
• Conduct keyword research and implement on-page SEO best practices
• Monitor SEO performance and identify opportunities for growth

Qualifications:

Required:

• 3+ years of digital marketing experience
• Strong hands-on experience managing Google Ads campaigns with measurable results
• Experience managing Meta Ads campaigns
• Knowledge of SEO best practices, keyword research, and content optimization
• Experience with social media content creation and community management
• Strong analytical skills and ability to interpret campaign data
• Excellent communication and project management skills

Preferred:

• Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
• Experience marketing franchise or multi-location businesses
• Basic graphic design and video editing skills

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