Job Description

Digital Marketing Assistant

We are a clean, vegan, cruelty-free, and eco-conscious beauty and skincare brand rooted in science, ethics, and sustainability. Our mission is to create high-performing products powered by botanicals and marine nutrients — while giving back to the planet through transparent, climate-positive practices.

As a Digital Marketing Assistant, you'll play a key role in executing multi-channel marketing initiatives that grow our e-commerce presence, strengthen brand awareness, and build a loyal community of conscious beauty lovers.

Position Overview

This role supports our marketing and e-commerce teams across paid media, email/CRM, content, and influencer marketing. The ideal candidate has hands-on experience in digital marketing, thrives in a creative and fast-moving environment, and is passionate about sustainability and clean beauty.

Key Responsibilities

1. Paid Advertising & Growth Marketing

• Assist in planning, launching, and optimizing paid campaigns (Meta, Google, TikTok, etc.)
• Monitor ad performance, pacing, and budgets while supporting testing initiatives
• Collaborate with creative teams to develop ad visuals and copy
• Implement conversion tracking, pixels, and UTMs
• Report on ROAS, CTR, and other key metrics

2. Content & Organic Marketing

• Support the creation and scheduling of content across social platforms and the blog
• Help manage the content calendar and align posts with product launches and campaigns
• Conduct keyword research and assist with SEO optimization
• Engage with community members across platforms and respond to comments/messages
• Track engagement and organic growth KPIs

3. Email Marketing & CRM

• Support campaign creation and automation flows (welcome, cart recovery, post-purchase, etc.)
• Write and format email copy, conduct A/B tests, and ensure deliverability best practices
• Manage subscriber segmentation and list hygiene
• Analyze performance reports and suggest data-driven improvements

4. Influencer, Affiliate & Partnership Support

• Research and reach out to influencers, affiliates, and brand ambassadors
• Track collaboration deliverables and maintain performance reports
• Assist with influencer product seeding, briefs, and campaign coordination

5. E-commerce & Website Support

• Help update site content and visuals in coordination with creative and web teams
• Support landing page creation and product merchandising for promotions or launches
• Monitor site metrics (conversion rate, page performance, user behavior)
• Collaborate on CRO and A/B testing efforts

6. Analytics & Reporting

• Compile weekly and monthly marketing performance reports
• Track key metrics such as traffic, conversion, AOV, customer acquisition cost, and retention
• Support data visualization and dashboard upkeep

Qualifications

Required

• 2+ years of digital marketing or e-commerce experience (beauty, skincare, or CPG preferred)
• Strong understanding of paid ads, social media, and email marketing fundamentals
• Familiarity with tools such as Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, and Shopify
• Proficiency in Excel or Google Sheets for data tracking and reporting
• Excellent written communication and organizational skills
• Creative mindset with attention to detail
• Passion for clean beauty, wellness, and sustainability

Preferred

• Experience with influencer marketing or affiliate program coordination
• Working knowledge of SEO and content optimization
• Basic design or creative editing skills (Canva, Adobe Suite)
• Experience with data tools (Google Analytics, Looker Studio, etc.)

Key Performance Indicators (KPIs)

• Growth in website traffic and conversion rate
• Paid campaign ROI (ROAS, CAC)
• Email engagement and revenue contribution
• Organic reach and engagement across social channels
• Affiliate and influencer campaign impact
• Customer retention and repeat purchase rate

Personality & Cultural Fit

• Mission-driven and aligned with sustainable, cruelty-free beauty values
• Eager to learn, experiment, and iterate
• Collaborative, communicative, and detail-oriented
• Thrives in a fast-paced environment and adapts quickly to changes
• Brings creativity and initiative to problem-solving

Compensation & Benefits

• Competitive base salary (depending on experience and region)
• Flexible work schedule and remote-friendly culture
• Professional development opportunities

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