Job Description

Salesforce Marketing Cloud Specialist

General Benefits & Other Compensation:

Medical, dental, and vision insurance

Employer-paid life insurance and disability coverage

401(k) retirement plan with employer match

Paid time off (vacation, sick leave, personal days)

Paid holidays

Parental leave / family leave

Bonus eligibility / incentive pay

Professional development / training reimbursement

Employee assistance program (EAP)

Commuter benefits / transit subsidies (if available)

Other fringe benefits (e.g. wellness credits)

Essential Duties And Responsibilities

Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations

Deriving insights from campaign analyses, data mining, web analytics, and test and learn initiatives.

Test and optimize customer acquisition, retention, personalization and promotional strategies.

Utilize tools to improve execution and output strategic campaigns.

Take initiative to improve, test, and enhance the performance.

Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.

Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)

Support digital acquisition and data capture strategies, as well as audience list and database management and integrations

Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing

Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods

Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

Management & Supervisory Responsibilities

Job is not directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management), however, will be responsible for directing technical resources.

Job Qualifications: Education & Experience Requirements

Bachelor's degree required, preferably in analytics, marketing, or related field

2 4 yrs experience with Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred

Ability to think critically, identify solutions and deliver recommendations based on data and analysis.

Proven ability to organize multitude of tasks, projects and information simultaneously

Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision

Must be able to work independently and also be team-oriented, reliable and dependable

Strong initiative, creative thinking, attention to detail and work ethic

Disclaimer

The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.

This role is required ONSITE at PODS corporate center in Clearwater, FL (Monday Thursday, Friday Remote.) In-office presence is important for cultivating a collaborative and innovative work environment. When people are together in the same space, they are more likely to build relationships, share ideas, and solve problems together.

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